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Toyota has been at the forefront of innovation for well over 85 years and has committed to one of their greatest mission yet: giving the freedom of movement to humankind. This is the reason why Toyota is the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee. The Tokyo 2020 Olympic and Paralympic Games were a highlight for many around the world, despite the challenges associated with the COVID-19 pandemic.

Athletes from around the world displayed true sportsmanship at the Games. The South African team managed to bag 10 medals between eight athletes from various sporting disciplines. A total of R775 000 in prize money was awarded to SA medalists by Toyota South Africa Motors (TSAM) last year, highlighting the need to celebrate the true sportsmanship for both the able-bodied and para-athletes alike.

Working with the International Olympic and Paralympic Committees to help athletes reach their dreams is just one part of Toyota’s unwavering commitment to unleashing human potential through the power of movement. There are less than a few hours to the opening ceremony of the Olympic Winter Games Beijing 2022.

Set to kick off in Beijing, China – the opening ceremony will be just as exciting as the summer Olympic Games. The Winter Games are scheduled to run from 4 February to 24 February 2022.


According to Toyota South Africa Motors (TSAM): “At Toyota, we believe that movement and mobility in all its definitions is all around us. Sport has the power to connect people. This is where we learn the true power of sport – it can challenge us, inspire us and, most importantly, unify us.

“As the Worldwide Official Mobility Partner of the Beijing 2022 Winter Games, Toyota shares the vision to inspire people to push onward – past their finish line and past their impossible. We have seen so many examples of people achieving the impossible at the various sporting national championships and qualifying games.”

TSAM adds that, “Toyota believes that you can achieve great things when you move. This is why we are a proud partner of the Tokyo 2020 Games. We are wholeheartedly committed to unleashing human potential through the power of movement.”


South Africans can look out for new global TV commercials on SuperSport channels as well as on Toyota’s social media platforms. The new ads are based on the company’s Start your Impossible theme and winter sports, while also featuring some of Toyota’s Global Team athletes.


The Winter Olympics occur during a winter season when all the sports that require ice and snow can take place. Unlike the Summer Olympics, which occur during a summer season, the Winter Games enable more sporting events to take place due to the conducive weather conditions. These include sports such as ice hockey, snowboarding, figure skating, bobsleigh and ski jumping, among others. South Africa is, unfortunately, not sending a team to the Winter Games.


Toyota’s theme for the Olympic and Paralympic Games is Start your Impossible. This was the brand’s first global campaign, conceptualised in 2018 to reflect the Olympic and Paralympic spirit of encouragement, challenge and progress.

It is an impassioned call to action which is designed to create a more inclusive and sustainable society in which every single human being is encouraged to reach for and attain their personal best.

This notion reinforces Toyota’s goal of transitioning from an automobile to a mobility company, and it highlights real-life mobility stories, as well as everyday people and athletes who demonstrate the values of humility, hard work and tenacity in the face of adversity.