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JAC Motors Celebrates 59 Years of Innovation and Success on JAC Day

JAC Motors, a leading Chinese automaker, is set to celebrate its 59th birthday on 20 May with its annual global JAC Day festivities. The company started in 1964 as a truck manufacturer before diversifying its business into passenger- and light-commercial vehicles in 2007.

To express gratitude and foster inspiration, JAC Motors launched the JAC Day initiative three years ago to extend appreciation to customers, dealers, suppliers and partners. However, this year’s JAC Day celebrations will spotlight the remarkable achievements of a company that has emerged as a formidable global competitor with a promising future.

JAC Motors South Africa is rallying its dealer network and customers through a social media campaign to join this year’s JAC Day celebration. Each dealer will host its own JAC Day event, competing for the title of best dealer promotion.

“We are excited to mobilise our local JAC family to participate in our 59th birthday celebrations. It’s an extraordinary milestone, symbolising JAC Motors’ strong presence and influence across diverse markets,” says Karl-Heinz Göbel, CEO of JAC Motors South Africa. “This year, we have entrusted our dealers to spearhead grassroots engagement, fostering connections with existing and potential customers and the local community.”

JAC Motors’ success is a testament to the brand’s innovation and commitment to customer service. With a presence in over 130 countries, the company has become a strong global competitor with a bright future globally and in the African market. JAC Motors South Africa’s dealer network comprises over 70 dealers countrywide and in neighbouring countries.

“Since entering the South African market in 2017, the JAC Motors brand has demonstrated unwavering growth, introducing a range of high-quality products, supported by a focus on a customer service-oriented culture,” adds Göbel.

Enthusiasts are invited to visit their nearest dealerships and discover the exciting plans for the special day while embracing the chance to be part of this grand celebration where prizes can be won. To learn more about the campaign and find your nearest dealership, visit or follow JAC Motors on social media.