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The BMW 7 Series clinched the 2024 SA Car of the Year (COTY) title at a prestigious gala event held on the 8th of May in Johannesburg. Among 18 finalists, it emerged as a standout contender, impressing COTY jurors from the South African Guild of Mobility Journalists (SAGMJ) throughout the evaluation process. The Suzuki Fronx secured second place overall, with the BMW M2 claiming third.
Charles Nortje, Managing Director of Old Mutual Insure (OMI), a leading insurer in South Africa and a main sponsor of COTY for the past two years, expressed his delight at the outcome of this year’s COTY competition. He remarked on the industry’s rapid advancements, particularly in automotive safety.
“Congratulations to the overall victor and category winners of the 38th annual COTY competition. With ever-heightening competition levels year on year, and with new technology and better value-for-money offerings from the different brands, the winners of this year’s contest should feel immensely proud of achieving top honours.”
The 2024 COTY competition saw 18 finalists carefully selected from an impressive pool of 80 qualifying vehicles representing various fiercely contested categories. The competition featured Budget/Compact, Compact Family, Family, Premium, Adventure SUV, 4×4 Double Cab, Luxury, and Performance categories. With a greater representation of EVs across the different categories, the previous New Energy category was dropped in this year’s competition.
The category winners of the 2024 COTY competition are:
Budget/Compact: Suzuki Fronx
Compact Family: Toyota Urban Cruiser
Family: BMW X1
Premium: Mercedes-Benz GLC
Adventure SUV: Mahindra Scorpio-N
4×4 Double Cab: Volkswagen Amarok
Luxury: BMW 7 Series
Performance: BMW M2
The Mahindra Scorpio-N also won the “Motor Enthusiasts Choice” award, which was determined by public votes in a social media campaign led by OMI. This category was added three years ago to recognise the increasing importance of public engagement in the COTY competition.
Another accolade for the BMW brand, which clinched the overall COTY victory plus three category wins, is the COTY Jurors Excellence Award granted to the 7 Series, recognising the jurors’ admiration for its exceptional driving experience, vehicle quality, and craftsmanship based on the jurors’ input scores.
After the formal vehicle evaluation and jury scoring, Lightstone Auto*, COTY’s competition partner, contributes data-driven insights and online market intelligence. This allows COTY to objectively measure factors in market relevance regarding volume and share of segment, while also recognising the importance of a product’s value relative to its immediate market competitors. This change has been particularly successful, resulting in recent winners ranging from an EV, two family crossovers, a 4×4 Double Cab, and for 2024, a luxury sedan.
Mabuyane Mabuza, Chairperson of the SAGMJ and the 2023 and 2024 COTY competitions, congratulated the winners and all the competitor entries. “It’s heartening to see the automotive industry’s dedication to providing high-quality, technologically advanced products across all categories to meet modern buyers’ mobility needs.”
“The eight category winners underscore the industry’s intense competition and manufacturers’ dedication to producing outstanding products across all price ranges, particularly in the changed automotive market post-COVID-19,” Nortje remarked.
For the 2024 COTY competition, OMI created the exclusive OMI COTY Academy, where a diverse group of seasoned jurors and vibrant newcomers from the digital landscape shared their expertise. This collaboration continuously elevates competition standards, ensuring relevance and status in the industry and among car buyers themselves.
Mabuza explained that the COTY competition evaluates all entrants based on design, technology, engineering, powertrain performance, handling, ingenuity and safety. After the expert panel completes scoring, the automated factors provided by Lightstone Auto offer data-driven insights and online market intelligence that transcends merely scoring the driving experience.
“After securing victory in the 38th edition of the COTY competition in 2024, BMW now holds the record for the most overall wins in this prestigious showcase, having triumphed in six previous years, namely 1988, 1990, 1993, 1997, 2001 and 2011. It is remarkable that the BMW 7 Series now marks their seventh win in the competition!”
“We extend our gratitude to all participating manufacturers in the 2024 COTY competition and express heartfelt appreciation to our sponsors, partners, and dedicated Guild members for upholding the esteemed reputation of our nation’s premier car competition,” Mabuza concluded.
Since 1986, the SAGMJ-hosted annual COTY competition has maintained its reputation as the country’s most respected and coveted motoring event.
Ends.
Contact Michelle York for further details or to arrange an interview with the South African Guild of Mobility Journalists / SA Car of the Year:
Email: sagmj@iafrica.com
Mobile number: 084 777 0441
To be updated on all developments, follow our SA Car of the Year – COTY Facebook Page or visit www.sagmj.co.za.
Contact Sharon Wood for further details or to arrange an interview:
Email: Sharon.wood@ominsure.co.za
Mobile number: 082 562 4885
About Old Mutual Insure
Old Mutual Insure is the oldest non-life insurer in South Africa, with a history that dates back more than 180 years. We partner with brokers to offer an extensive range of insurance products and solutions to fulfil personal, commercial, and corporate needs. We also provide agriculture, engineering, and marine insurance products. As a brand, we promise to do great things as we protect what’s important to our customers and put them first in everything we do. Old Mutual Insure Limited is a licensed FSP and non-life insurer. Visit www.ominsure.co.za.
Established in 2005, Lightstone Auto is the market leader in providing information, market intelligence and a choice of solutions that enable better business decisions. Lightstone Auto innovates to simplify business processes with a large team of skilled experts, bringing clients rich automotive data and expert insights. Visit www.lightstone.co.za.