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Toyota South Africa Motors (TSAM) is proud to announce a three-year partnership with the Springboks to be the team’s new vehicle partner.
SA’s favourite motoring brand for more than 42 years, Toyota has become as much a part of South African culture as the vibrant South Africans that drive their vehicles. The company’s global campaign, aptly named “Mobility for All”, is built on the premise that people should have the freedom to move wherever they wish and that all barriers to mobility should be removed.
With rugby remaining amongst the top-ten interests of SA consumers throughout the years, there were no surprises when in 2011, TSAM changed from avid watcher to proud backer of the local game and picked a favourite rugby team – the Toyota Cheetahs.
“It goes without saying that Toyota has a strong bond with South African rugby – you can see it in our partnership with the Toyota Cheetahs and Free State rugby. The future of South African rugby is bright both domestically and internationally and we are honoured to drive this new chapter in SA’s sporting journey,” says Leon Theron: Senior Vice President of Sales and Marketing at TSAM.
TSAM has, over the past 11 years, cemented its legendary support and commitment to local rugby through its partnership with the Cheetahs and the Free State Rugby Union.
So, it is perhaps fitting that the second game in the 2022 Castle Lager Incoming Series against Wales, the Springboks will play with Toyota as a partner at the Toyota Stadium in Bloemfontein on 9 July.
Jurie Roux, CEO of SA Rugby says: “For many years Toyota has been one of the most trusted motoring brands in South Africa, and to have them on board as one of our new sponsors is a great moment. We are living in particularly challenging times, but it speaks volumes of the value of the Springbok brand that we are still able to welcome new partners; it gives me great pleasure to welcome such an iconic brand like Toyota to the family.”
Theron adds: “When the chance to get involved with the Springboks came about, it was a no-brainer for us. Toyota’s culture is shaped around positive contributions to the country we love. It’s how we strive to lead the way.”
The Springbok’s international season officially kicks off on Saturday, 2 July, where they will welcome Wales for what promises to be an exciting first Test of the tournament.
The fixtures are as follows:
Castle Lager Incoming Series fixtures:
Saturday, 2 July: Springboks vs. Wales – Loftus Versfeld, Pretoria
Saturday, 9 July: Springboks vs. Wales – Toyota Stadium, Bloemfontein
Saturday, 16 July: Springboks vs. Wales – DHL Stadium, Cape Town
Castle Lager Rugby Championship fixtures:
Saturday, 6 August: Springboks vs. New Zealand – Mbombela Stadium, Nelspruit
Saturday, 13 August: Springboks vs. New Zealand – Emirates Airline Park, Johannesburg
Saturday, 27 August: Springboks v Australia – Adelaide Oval, Adelaide
Saturday, 3 September: Springboks v Australia – Allianz Stadium, Sydney
Saturday, 17 September: Springboks vs. Argentina – Vélez Sarsfield, Buenos Aires
Saturday, 24 September: Springboks vs. Argentina – Hollywoodbets Kings Park, Durban
ENDS