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A recent research report, jointly released by BrandZ Chinese Global Brand Builders and Kantar BrandZ, a world-famous brand research enterprise, revealed a list of the top 50 global brands and rising stars of 2022.
JAC Motors ranked 40th among global Chinese brands and the fifth among auto brands from China, with its brand power growth rate increasing by three percent compared to 2021. First registered on the Kantar BrandZ list as a new brand in 2021, the company won the honour again this year, sustaining a strong brand growth momentum.
The Top 50 Kantar BrandZ report provides a world-class brand list with a credible reference value. This year, through the interviews of more than 860 000 customers from 11 markets worldwide, the list objectively shows the attractiveness of brands to global customers.
Being on this list as an auto brand for two consecutive years, JAC Motors has constantly been improving its brand value. This year’s ranking demonstrates JAC Motors’ outstanding global market achievements and increasing brand potential. Thanks to its focus on diversified global development, the company is able to win the hearts of overseas customers by targeting users’ needs and ultimately realising a steady, sustainable and healthy development for the brand.
In the future, JAC Motors will continue to provide innovative products and services for global customers, improve brand value and increase its global influence. JAC Motors entered the South African market in 2017 and has grown its dealer network to 65 dealers across Southern Africa.
“It is encouraging to see the growing credibility of our brand worldwide, which results in new benefits for our increasing customer base locally,” says Karl-Heinz Göbel, CEO of JAC Motors South Africa. “This inspiring brand performance also means that the latest-technology products, like the T9 2.5-litre turbo-diesel large body double-cab, will soon be added to our current product line-up, which includes our new N75 EV battery-electric truck.”
Kantar is a world-renowned consulting company and a leading enterprise providing data and brand insights globally, covering more than 90 markets worldwide. Since 1998, Kantar BrandZ has surveyed more than four million customers of 18 500 brands in 51 markets worldwide.
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About Anhui Jianghuai Automobile Group Corporation Ltd. (JAC Motors)
JAC Motors may be a relative newcomer to the South African market; however, it has been a giant in the Chinese auto industry for almost 60 years. The company produces passenger cars, pick-ups and trucks for left- and right-hand drive markets. Its marketing network covers more than 130 countries worldwide, including 28 African countries.
JAC Motors is a prolific producer of electric vehicles. In 2020 Volkswagen acquired an additional 25 percent stake in its Chinese electric vehicle joint venture with JAC Motors. The original joint venture between Volkswagen and JAC Motors was established in 2017, with each company holding 50 percent equity. This joint venture will become central to the two brands’ electric vehicle programmes in China.
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